Sans Normal Utmun 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake; 'ITC Stone Sans II' by ITC; 'Dialog' by Linotype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, assertive, sporty, modern, urgent, emphasis, compactness, speed, modern utility, impact, oblique, compact, clean, brisk, high-impact.
A compact oblique sans with thick, even strokes and a distinctly forward lean. Curves are smooth and elliptical, with rounded bowls and soft joins that keep the texture continuous. Proportions are tight and horizontally efficient, while counters stay fairly open for a heavy style. Terminals appear mostly clean and straightforward, creating a solid, blocky rhythm that reads well at display sizes and in short bursts of text.
Best suited to headlines, short subheads, and prominent UI or editorial callouts where an oblique, high-impact tone is desired. It can also work for branding and packaging that benefits from compact, energetic typography, as well as sports or automotive-themed materials. For longer passages, it will be most effective when size and spacing are tuned to keep the dense texture from feeling overly forceful.
The overall tone is energetic and driven, with the slant and weight combining to suggest speed and emphasis. It feels contemporary and practical rather than decorative, leaning toward a utilitarian, “get-it-done” voice. The bold presence adds confidence and urgency, making it suitable for attention-grabbing messaging.
The design appears intended to deliver a space-saving, high-energy sans voice with strong emphasis and clear forward motion. Its consistent stroke weight and rounded construction aim for clarity and cohesion while preserving a punchy, display-oriented presence.
The heavy weight produces strong word shapes and pronounced diagonals, especially in letters with angled strokes, giving lines of text a brisk, marching cadence. The numerals match the lettering in weight and slant, maintaining consistency for mixed alphanumeric settings.