Sans Normal Lobur 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'CF Asty' by Fonts.GR, and 'Qualion' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, upbeat, confident, modern, friendly, high impact, forward motion, brand emphasis, friendly boldness, modern utility, slanted, rounded, bulky, geometric, compact.
A heavy, slanted sans with rounded, geometric construction and substantial stroke weight throughout. Curves are smooth and full, with soft corners and generous terminals that keep the forms friendly despite the mass. Counters are relatively tight in letters like B, e, and a, creating a compact, punchy color on the line, while round shapes (O, o, 0, 8) stay clean and consistent. The italics are built as a true oblique style with uniform stroke behavior rather than calligraphic modulation, and the numerals follow the same sturdy, slightly forward-leaning logic.
Best suited for short, high-impact text such as headlines, posters, logo wordmarks, and bold brand statements. It can work well for sports or lifestyle identities, packaging callouts, and promotional graphics where a strong, forward motion is desirable. In longer passages it is more effective at larger sizes where the tight counters remain comfortable to read.
The overall tone is energetic and assertive, with a sporty, promotional feel that reads loud and contemporary. The rounded geometry adds approachability, balancing the strong weight with a friendly, upbeat personality.
The design appears intended to deliver maximum emphasis with a modern, approachable voice—combining a strong, compact silhouette with a forward slant for motion and urgency. Its rounded geometry suggests a focus on contemporary branding and advertising where friendliness and impact need to coexist.
Uppercase forms feel stable and blocky, while lowercase maintains clear differentiation (notably the single-storey a and g) for a straightforward, modern rhythm. The slant and dense weight can reduce interior clarity at smaller sizes, but it reinforces impact and momentum in display settings.