Sans Normal Lodov 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EquipCondensed', 'Orgon', and 'Orgon Plan' by Hoftype; 'Fact' by ParaType; 'Moneis' by RantauType; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, assertive, upbeat, modern, impact, momentum, branding, display, oblique, heavy, rounded, compact, punchy.
A heavy oblique sans with smooth, rounded outer contours and crisp, cut-in counters. Curves are full and geometric, while terminals tend to be cleanly sheared, giving the letters a fast, forward-leaning stance. The rhythm is compact and sturdy, with generous stroke mass, small apertures in places (notably in forms like S and a), and simplified, highly legible numeral shapes.
Best suited to headlines and short display copy where strong color and speed cues are useful—sports and fitness branding, event posters, promotional graphics, product packaging, and attention-grabbing UI/marketing moments. It can work for brief subheads, but its dense weight and tight openings make it less ideal for long-form text at small sizes.
The overall tone is energetic and confident, with a strong “motion” feeling from the slant and the blocky, aerodynamic silhouettes. It reads as contemporary and sporty rather than formal, projecting impact and urgency without feeling sharp or edgy.
The design appears aimed at delivering maximum visual impact with an energetic, forward-leaning posture. By combining geometric roundness with sheared terminals and compact spacing tendencies, it prioritizes bold, modern readability and a sense of momentum for branding and display contexts.
Uppercase shapes stay broad and stable (with a near-circular O and a clean, straightforward G), while lowercase keeps single-storey constructions (a, g) that reinforce a utilitarian, modern voice. The figure set is bold and headline-ready, with clear differentiation between similar shapes and rounded, friendly proportions.