Sans Superellipse Ubkov 3 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, stickers, playful, friendly, casual, quirky, hand-cut, approachability, handmade feel, display impact, brand voice, rounded, chunky, soft corners, irregular, textured.
A chunky, rounded sans with compact proportions and a noticeably organic outline. Strokes are thick and largely uniform, with softened corners and slightly uneven edges that give the letterforms a cutout or stamped feel. Rounds (C, O, Q, 0) read as squarish superellipse shapes rather than perfect circles, while verticals tend to be straight and firm, creating a steady rhythm in text. Counters are moderately open for the weight, and terminals often finish with blunt, gently curved endings that keep the overall texture soft rather than mechanical.
Well-suited for short to medium-length copy where a bold, friendly voice is needed—such as posters, headlines, packaging, labels, and brand marks. It can also work for playful UI accents or social graphics where a soft, approachable tone and strong silhouette matter more than neutral text setting.
The font conveys a friendly, informal tone with a touch of whimsy. Its subtly rough, handmade finish keeps it approachable and human, suggesting craft, play, and lighthearted messaging rather than strict corporate neutrality.
The design appears aimed at delivering a sturdy, readable sans with rounded superellipse construction and a deliberately handmade edge. It prioritizes personality and warmth while keeping letterforms simple and consistent for impactful display and branding use.
In the sample text, the face builds a strong, dark typographic color with clear word shapes. The slightly irregular contouring is consistent enough to feel intentional, adding personality without turning into full distressed display styling. Numerals and caps match the same rounded-rectangle logic, maintaining a cohesive, poster-ready presence.