Serif Normal Pogev 11 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Bluteau', 'Bluteau Arabic', and 'Bluteau Hebrew' by DSType and 'Breve News', 'Breve Text', 'Breve Title', and 'Foreday Serif' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, magazines, branding, packaging, luxury, formal, dramatic, classic, premium tone, headline impact, classic authority, bracketed, hairline, sculpted, crisp, high-waisted.
A high-contrast serif with thick, weighty main strokes and very fine hairlines that produce a crisp, carved look. Serifs are bracketed and sharp, with pronounced wedge-like terminals that emphasize verticality and a stately rhythm. Curves are smooth and tightly controlled, and joins tend to be clean and abrupt, giving counters a slightly sculpted, editorial feel. Proportions read as generous and stable, with strong caps, a moderate x-height, and figures that match the same dramatic thick–thin modulation.
Best suited to display settings such as headlines, subheads, magazine typography, and premium brand identities where the dramatic contrast can be appreciated. It also works well for packaging and promotional materials that benefit from a formal, high-end voice. For smaller sizes or low-resolution contexts, the very fine hairlines may require careful sizing and reproduction.
The overall tone is authoritative and polished, with a fashion/editorial edge driven by the stark contrast and sharp finishing. It feels classic and formal, yet theatrical enough to signal premium positioning. In text, the strong vertical stress and bright hairlines add sophistication while maintaining a bold presence.
The design appears intended to deliver a classic text-serif foundation with heightened contrast for impact—balancing traditional letterform construction with a more dramatic, contemporary editorial finish.
The design’s contrast is most evident in rounded forms and diagonals, where hairlines become extremely fine against heavy stems. The lowercase shows a traditional, bookish structure with clear differentiation between characters, while the punctuation and numerals carry the same refined, chiseled finish.