Sans Normal Ammir 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Creata' by Ivan Petrov, 'Sans Beam' by Stawix, 'Few Grotesk' by Studio Few, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, clean, straightforward, high impact, clarity, modern branding, screen legibility, geometric simplicity, geometric, rounded, open apertures, large counters, even rhythm.
A heavy, geometric sans with broad proportions and consistently thick strokes. Curves are built from near-circular bowls and generous counters, while joins and terminals stay crisp and unadorned, producing a clean, contemporary silhouette. The lowercase shows a compact, sturdy structure with clear differentiation between stems and round forms, and the numerals are wide and highly legible with simple, stable construction.
Best suited to display applications where a strong, clear voice is needed, such as headlines, brand wordmarks, posters, packaging, and wayfinding. Its wide, open forms help maintain legibility at distance and on screens, especially in short to medium-length lines.
The overall tone feels confident and approachable, combining a solid, assertive weight with friendly rounded forms. It reads as modern and practical rather than formal, projecting clarity and directness in headlines and short text.
The design appears intended to deliver a robust, contemporary sans with geometric clarity and high impact. It prioritizes straightforward letterforms, open interior space, and consistent stroke presence to keep text readable while projecting a bold, modern identity.
Spacing appears comfortable and even, supporting a smooth horizontal rhythm in running text. Key shapes like the open “G,” rounded “O/Q,” and broad “S” reinforce the geometric theme, while the set maintains consistent color and visual balance across capitals, lowercase, and figures.