Sans Normal Bidal 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sana Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, clean, direct, impact, clarity, modernity, approachability, utility, geometric, rounded, sturdy, compact, high-clarity.
A heavy, geometric sans with smooth, rounded bowls and a largely monolinear stroke feel. Curves are built from near-circular forms (notably in C, O, Q, and 8), while terminals are cleanly cut, producing crisp joins and a tidy silhouette. Counters are relatively open for the weight, and the rhythm is steady, with compact letterforms and straightforward proportions that keep words looking dense but controlled. Uppercase shapes are simple and blocky, and lowercase follows a modern, single-storey construction for forms like a and g.
Best suited to bold statements where clarity and impact are needed, such as headlines, brand wordmarks, posters, packaging callouts, and signage. The sturdy shapes and open counters also make it a practical choice for short UI labels or navigation text when a strong typographic voice is desired.
The overall tone is assertive and contemporary, balancing a friendly roundness with a no-nonsense, editorial clarity. It reads as pragmatic and confident rather than expressive or decorative, with enough softness in the curves to feel approachable in headlines and UI-style messaging.
The design appears intended to deliver a modern, geometric sans voice with strong visual weight and reliable legibility, emphasizing clean construction, consistent curves, and an even typographic color for contemporary communication.
The numerals appear similarly robust and geometric, with strong, even color on the page. The uppercase and lowercase share consistent curvature and stroke behavior, giving mixed-case text a cohesive, workmanlike texture in paragraphs and large display settings.