Serif Other Hasu 5 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: display, headlines, book covers, posters, branding, storybook, vintage, whimsical, old-style, quirky, evoke vintage, add character, display emphasis, storybook tone, bracketed, flared, calligraphic, lively, ink-trap-like.
A lively serif with strong thick–thin modulation and compact proportions. Serifs are small and bracketed with occasional flared, wedge-like terminals that give strokes a slightly hand-cut feel. Curves show subtle swelling and tapering, and joins can feel pinched, creating a crisp, rhythmic texture. The lowercase is compact with a short x-height and prominent ascenders/descenders, while counters stay fairly open for a decorative serif. Overall spacing feels tight and energetic, with letterforms that vary in width and maintain a slightly irregular, organic cadence.
Best suited to display typography such as headlines, book and album covers, posters, packaging, and branding where character is desired. It can also work for short text passages or pull quotes when set with generous leading and size, allowing the sharp contrast and distinctive terminals to stay clear.
The typeface reads as vintage and storybook-like, with a playful, slightly theatrical personality. Its sharp tapers and expressive terminals add charm and a touch of eccentricity, suggesting old printing, signage, or illustrated titles rather than strict modern neutrality.
The design appears intended to evoke a classic, old-style serif tone with extra personality—combining traditional high-contrast construction with whimsical, slightly idiosyncratic detailing. It prioritizes expressiveness and a memorable silhouette over plain, text-optimized neutrality.
Distinctive details—like the curving tail on Q, the lively forms of a/g/y, and the sculpted, high-contrast numerals—push it into a decorative serif territory while remaining coherent across the set. The stroke contrast and narrow build make it feel crisp at display sizes, where its terminals and modulation are most apparent.