Sans Superellipse Myte 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Heavy Duty' by Gerald Gallo and 'Mothem' by Gerobuck (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, confident, industrial, compact, punchy, retro, impact, branding, sturdiness, modernization, legibility at size, rounded corners, blocky, condensed feel, ink-trap hint, closed apertures.
A heavy, geometric sans with rounded-rectangle construction and smoothly blunted corners throughout. Curves are squared-off into superellipse-like bowls, giving counters a compact, almost rectangular feel, while strokes stay largely uniform with only subtle shaping at joins. Terminals are flat and sturdy, apertures tend toward the closed side, and the overall texture is dense and dark, especially in word settings. Proportions are relatively narrow and tall, with straight-sided verticals and crisp horizontals that keep the silhouette firm and consistent.
Best suited to display use such as headlines, posters, packaging, and bold UI/wayfinding where high impact and quick recognition are needed. It can also work for short subheads or badges/labels, particularly when generous spacing and size preserve interior counters.
The font projects a strong, no-nonsense voice with a slightly retro, industrial edge. Its rounded block geometry softens the aggression of the weight, producing a confident, friendly toughness that reads as utilitarian yet modern.
The design appears intended to deliver maximum visual presence using a rounded-rect geometric skeleton, balancing hard, blocky structure with softened corners for approachability. Its tight apertures and dense color suggest a focus on bold branding and attention-grabbing messaging rather than extended reading.
In the glyph set shown, many forms emphasize squared bowls and tight internal spaces, which increases impact at larger sizes but can reduce clarity in small text. The numerals follow the same compact, rounded-rect geometry, matching the bold, poster-ready rhythm of the letters.