Sans Normal Pugom 18 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Billboard' by Fenotype, 'Doris' by Fontsphere, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, bubbly, retro, chunky, high impact, approachability, retro flavor, display readability, rounded, soft corners, blunt terminals, compact.
A heavy, rounded sans with compact proportions and generous curves throughout. Strokes are thick and relatively even, with soft corners and blunt, slightly flared terminals that keep counters open despite the weight. Uppercase forms are sturdy and geometric with friendly rounding, while lowercase maintains a simple, single-storey construction (notably in a and g) and a compact rhythm. The overall texture is dense and dark, designed to hold together as bold shapes rather than delicate detail.
Best suited to headlines, display typography, and short, bold statements where its rounded heft can carry personality—such as posters, packaging, labels, and brand marks. It can work in brief callouts or UI badges, but extended paragraphs may feel heavy unless set large with ample leading.
The font reads as upbeat and approachable, with a cartoonish, retro-leaning warmth. Its rounded mass and soft terminals give it a friendly voice that feels informal and energetic, suited to attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver maximum impact with a friendly tone, combining chunky geometry with softened corners for approachability. It emphasizes clear, bold silhouettes and consistent rounded shaping to create a cohesive, playful display voice.
In the sample text, the weight creates strong word shapes and high contrast against the page, but the density also makes spacing and line breaks feel tight at smaller sizes. Numerals match the same rounded, blocky construction, supporting a consistent look across mixed alphanumeric settings.