Sans Normal Pugow 15 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'EQ' by Cadson Demak, 'Poynter Gothic' by Font Bureau, 'Epoca Classic' by Hoftype, 'Organic Pro' by Positype, 'Kobern' by The Northern Block, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, confident, approachable, attention grab, friendly branding, bold readability, playful display, rounded, soft corners, compact, sturdy, bouncy rhythm.
A heavy, rounded sans with compact proportions and generously softened corners throughout. Strokes stay broadly even, with only subtle optical modulation, producing dense, solid letterforms and strong color on the page. Curves are full and slightly squarish in places, giving bowls and counters a sturdy, inflated feel; joins and terminals tend toward blunt, rounded endings. Spacing reads tight-to-moderate, and the overall rhythm is bouncy and highly legible at display sizes, with clear differentiation across capitals, lowercase, and numerals.
Best suited to short, high-impact text such as headlines, posters, logos, packaging, and attention-forward signage where its dense weight and rounded forms can carry personality. It can also work for UI labels or social graphics when large sizes are used and tight spacing is accounted for.
The tone is warm and contemporary, balancing toughness with an inviting softness. Its chunky mass and rounded detailing feel playful and approachable rather than technical, lending an upbeat, friendly voice that still reads bold and assertive.
Designed to deliver maximum presence with a friendly, rounded voice—combining compact, sturdy shapes with soft terminals for an approachable display sans that stays clear and readable while feeling playful.
The lowercase shows a simple, single-storey construction for a and g, reinforcing an informal, modern character. Numerals match the same rounded, weighty geometry, keeping a consistent texture in mixed alphanumeric settings.