Slab Square Abluw 6 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, labels, industrial, typewriter, technical, retro, sturdy, utilitarian, mechanical, high impact, systematic, retro cue, square serifs, rectilinear, boxy, crisp, compact.
A rectilinear slab-serif with square-ended terminals and pronounced, block-like serifs. Strokes stay largely uniform with a firm, mechanical rhythm, and curves are minimized into squared shoulders and corners, giving rounds like O/Q and numerals a boxed, constructed feel. The lowercase is compact with straightforward, utilitarian forms (single-storey a and g), and the overall spacing reads tight-to-moderate with clean, hard edges that hold up well at display sizes.
Well-suited for headlines, posters, and signage where a sturdy, high-impact serif can read quickly. It also fits packaging, product labels, and industrial or technical-themed branding that benefits from a constructed, utilitarian texture rather than a literary one.
The tone is pragmatic and engineered—evoking labeling, machinery, and old-school office or terminal output. Its squared geometry and heavy slabs add a sense of toughness and reliability, while the slightly condensed, modular shapes lean into a retro-industrial voice.
The design appears intended to translate slab-serif familiarity into a more modular, square-constructed language, prioritizing firmness and repeatable geometry. It aims for clear, assertive shapes that feel mechanical and functional while maintaining classic serif cues.
Capitals appear disciplined and architectural, with broad crossbars and emphatic slab feet that create a strong baseline. Numerals follow the same boxy logic, reinforcing a consistent, system-like texture across text and alphanumerics.