Sans Normal Logan 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont, 'Famiar' by Mans Greback, 'Prelo Pro' by Monotype, 'Akwe Pro' by ROHH, 'June Pro' by Schriftlabor, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, friendly, energetic, attention, momentum, impact, modern branding, rounded, soft corners, compact, slanted, high impact.
A heavy, right-slanted sans with broad, rounded curves and sturdy, low-contrast strokes. The letterforms are compact with generous weight, tight-looking counters, and smooth, simplified joins that keep silhouettes clean at display sizes. Curved characters (C, G, O, Q) feel circular and full, while diagonals and terminals are cut with crisp, slightly angled finishes, reinforcing the forward-leaning rhythm. Lowercase forms are straightforward and geometric-leaning, with single-storey a and g and a strong, blocky presence across the set.
Best suited to display typography where strong emphasis is needed—headlines, hero text, brand marks, event graphics, and sports or fitness-oriented designs. It also works well for short callouts on packaging and promotional materials, especially when set with ample spacing and clear hierarchy.
The overall tone is bold and energetic, combining a sporty forward motion with approachable, rounded shapes. It reads as modern and assertive without feeling harsh, making it suitable for attention-grabbing, upbeat messaging.
The design appears intended to deliver maximum impact in an italicized, forward-moving voice, pairing geometric roundness with a dense, modern weight for clear, confident display typography.
The italic slant is consistent and contributes to a sense of speed, while the dense weight and relatively closed apertures favor impact over delicacy. Numerals match the same robust, rounded construction for uniform emphasis in mixed text.