Sans Normal Lulah 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Famiar' by Mans Greback, 'Acto' by Monotype, 'Quodlibet Sans' by Signature Type Foundry, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, modern, impact, emphasis, motion, display, slanted, oblique, rounded, compact counters, blunt terminals.
A heavy, slanted sans with rounded, softly squared contours and blunt terminals. Strokes stay broadly consistent in thickness, with smooth curves in bowls and open apertures that keep forms readable despite the mass. Proportions feel generously set across many letters, with compact internal counters and a strong, forward-leaning rhythm. Numerals and capitals carry the same weighty, geometric construction, producing an even, poster-ready texture in text.
Best suited for headlines and short-form display copy where impact and motion are desirable, such as posters, branding lockups, sports and fitness graphics, and packaging callouts. It can work for subheads and emphasized UI labels when used with ample spacing and size to preserve counter clarity.
The overall tone is assertive and energetic, with a dynamic, forward motion that reads as sporty and contemporary. Its bold presence feels confident and promotional, leaning toward high-impact messaging rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with a modern, rounded sans construction and a pronounced slant for speed and emphasis. It prioritizes a strong silhouette and cohesive rhythm across uppercase, lowercase, and numerals for confident display typography.
The sample text shows a dense, dark typographic color at display sizes, where the slant and broad shapes create a strong directional flow across lines. Curves are smooth and consistent, and joins remain clean and sturdy, helping maintain clarity in a very heavy style.