Sans Normal Orben 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'Humanist 777' by Bitstream; 'FF Transit' by FontFont; 'Frutiger', 'Frutiger Arabic', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, simplicity, geometric, rounded, compact, blocky, high impact.
A heavy, geometric sans with broad, rounded bowls and smooth circular curves paired with straight, sturdy stems. Letterforms feel compact and tightly constructed, with large counters that stay open despite the weight. Terminals are clean and mostly flat, giving the design a crisp silhouette, while rounded joins and consistent stroke thickness keep the texture even across lines. Numerals and capitals read as solid, poster-ready shapes with minimal detailing and a distinctly bold presence.
This font is well suited to bold headlines, brand marks, packaging, and signage where immediate impact and quick recognition matter. It also works for short UI labels, badges, and social graphics when a clean, modern tone is needed, though it is visually dense enough that long passages may feel heavy.
The overall tone is assertive and contemporary, designed to feel straightforward and accessible rather than ornate. Its rounded geometry adds a friendly warmth, while the dense weight and simplified forms create a strong, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended as a high-impact geometric sans that prioritizes strong silhouettes, consistent rhythm, and straightforward legibility. Its combination of rounded forms and firm straight strokes suggests a deliberate balance between approachability and authority for contemporary display typography.
The uppercase set appears especially uniform and sturdy, while the lowercase maintains the same geometric logic with single-storey-style simplicity where applicable and generous apertures that help retain clarity at large sizes. Spacing in the sample text reads as compact but stable, producing a dark, even typographic color.