Sans Superellipse Hurad 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Resolve Sans' by Fenotype, 'Molde' by Letritas, 'Hype Vol 1' and 'Hype vol 2' by Positype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, athletic, friendly, industrial, punchy, impact, approachability, clarity, modernity, sturdiness, blocky, rounded, compact, sturdy, clean.
A heavy, blocky sans with generously rounded, superellipse-like curves and largely uniform stroke weight. The proportions are compact, with broad shoulders and softened corners that keep the shapes feeling smooth despite the mass. Counters are relatively tight, apertures are modest, and joins are clean and abrupt rather than calligraphic, producing a dense, high-impact texture in words. Numerals match the same sturdy construction, with rounded bowls and squared-off terminals that stay consistent across the set.
Works best for headlines, large-scale signage, and impactful branding where a dense, assertive word shape is an advantage. It also suits packaging and promotional graphics that need a sturdy, approachable voice, especially in short phrases and bold typographic layouts.
The overall tone is bold and straightforward, mixing a utilitarian, industrial sturdiness with a friendly softness from the rounded geometry. It reads as energetic and confident, suited to messaging that wants to feel strong without becoming sharp or aggressive.
Likely designed to deliver maximum visual impact with simple, consistent geometry—favoring rounded-rectangle forms and firm terminals to create a strong, contemporary display presence while maintaining an approachable feel.
In longer lines the compact spacing and small inner counters create a solid, poster-like color, making it most comfortable at display sizes where the rounded details and internal shapes have room to breathe.