Sans Normal Akril 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun, 'Neutro' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Postmark Display' by Milan Pleva, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, straightforward, impact, clarity, versatility, contemporary branding, geometric, rounded, compact, sturdy, minimal.
A sturdy sans with largely geometric construction and generous, rounded curves. Strokes are consistently heavy with minimal modulation, giving the letters a compact, solid color on the page. Terminals are clean and mostly squared-off, while bowls and counters stay open and circular, keeping forms legible at larger and medium sizes. The overall rhythm is even and stable, with simple, uncluttered shapes and a slightly condensed feel in several capitals.
This design suits headlines, branding marks, and short display copy where a strong, clear presence is needed. It can also work well for signage, packaging, and promotional materials thanks to its solid weight, simple geometry, and quick readability.
The font reads as modern and approachable while still feeling assertive and dependable. Its heavy, simplified forms give it a confident, no-nonsense tone that works well for direct messaging without becoming overly industrial or cold.
The likely intention is a versatile, contemporary display sans that delivers strong impact with minimal stylistic distractions. Its geometric rounding and steady stroke behavior aim to balance friendliness with authority for general-purpose commercial typography.
Round letters like O/C/G and the numerals emphasize smooth curvature, while diagonals in A/V/W/X are firm and clean. Lowercase forms remain straightforward and contemporary, with single-storey shapes where applicable and a consistent, utilitarian punctuation and figure style in the sample text.