Sans Normal Akril 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura' and 'Futura Paneuropean' by Linotype; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; and 'Futura Round' and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, modern, friendly, confident, clean, neutral, clarity, versatility, modernity, approachability, geometric, rounded, monoline, crisp, open.
This typeface has a sturdy, even-stroke construction with round, geometric curves and cleanly cut terminals. Counters are generally open and circular, giving the letterforms a clear, straightforward rhythm, while straight-sided forms maintain a stable, upright stance. Diacritics and dots appear compact and centered, and the overall spacing and proportions favor solid, readable word shapes at larger sizes.
It performs especially well in branding and display contexts where a strong, modern sans voice is needed. The sturdy shapes and open counters also make it a good choice for UI labels, navigation, and packaging where clarity at a glance is important.
The overall tone is contemporary and approachable, with a calm, no-nonsense confidence. Its smooth curves and even color feel friendly rather than clinical, making it suitable for designs that want clarity without looking overly formal.
The design appears intended as a versatile, geometric-leaning sans that delivers a confident, contemporary look with an accessible, friendly edge. Its emphasis on clean curves, consistent stroke weight, and legible silhouettes suggests a focus on broad usability in modern graphic design.
Figures are simple and highly legible, with strong silhouettes that hold up well in short strings and isolated settings. The lowercase shows a practical, modern sans structure with minimal ornament and a consistent, graphic presence across the set.