Sans Normal Hogas 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, presentations, brand systems, clean, friendly, modern, neutral, approachable, clarity, versatility, approachability, modernity, simplicity, rounded, geometric, monoline, open apertures, soft terminals.
A monoline sans with rounded geometry and generous curves, built from near-circular bowls and softly radiused corners. Strokes stay even throughout, with smooth joins and gently finished terminals that avoid sharp cuts. Proportions are balanced and slightly compact in the caps, while lowercase forms keep a simple, uncluttered structure; counters are open and punctuation-like details (dots, hooks) are minimal and tidy. Numerals follow the same rounded construction, with clear, uncomplicated shapes that maintain consistent rhythm alongside the letters.
Works well for user interfaces, dashboards, and product copy where steady rhythm and open counters support quick scanning. The rounded construction also suits contemporary brand systems, packaging, and wayfinding that benefit from a friendly, minimal look. In larger sizes, it presents cleanly for titles and short statements.
The overall tone is calm and approachable, with a clean, contemporary feel. Rounded forms and softened terminals create a friendly voice that stays neutral enough for everyday interface and branding use without feeling sterile.
Likely intended as a versatile, modern sans that emphasizes clarity and softness through rounded geometry and even stroke color. The design appears aimed at broad usability across digital and print contexts, providing a simple, consistent voice for system typography and brand-forward applications.
Round letters (C, O, Q) read very smooth and continuous, and the design favors straightforward, geometric silhouettes over calligraphic modulation. Diacritics aren’t shown in the images; the visible character set focuses on core Latin letters and figures.