Sans Normal Hogel 5 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, friendly, modern, calm, approachable, clarity, approachability, neutral utility, contemporary tone, rounded, monoline, open, airy, soft-cornered.
A rounded, monoline sans with generous spacing and open apertures. Strokes stay even throughout, with softly rounded terminals and corners that give the geometry a gentle feel rather than a sharp, technical one. Curves are smooth and near-circular in letters like O, C, and G, while horizontals and verticals remain straightforward and clean. Numerals follow the same simplified, rounded construction, keeping a consistent rhythm alongside the letters.
Well-suited for interface labels, product UI, and dashboards where a clean, approachable sans is needed. It also fits contemporary branding and packaging that benefits from rounded, friendly letterforms, and works comfortably for short editorial passages, captions, and presentation typography.
The overall tone is contemporary and easygoing, with a friendly, non-authoritarian voice. Its soft terminals and open shapes feel welcoming and legible, suggesting a practical design that avoids both stiffness and overt personality.
The design appears intended as a modern, general-purpose sans that prioritizes clarity and a friendly geometric softness. Its consistent stroke and rounded finishing aim to keep text feeling smooth and accessible across both display lines and everyday reading sizes.
Uppercase forms read clear and stable, while the lowercase maintains a simple, single-storey look where applicable, reinforcing an uncluttered texture in paragraphs. The combination of rounded joins and open counters helps the type stay readable at smaller sizes while still feeling light on the page.