Sans Normal Afgus 23 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Cobane', 'BR Firma', and 'BR Segma' by Brink; 'Igna Sans' by Latinotype; 'Morandi' by Monotype; and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, sporty, dynamic, confident, modern, friendly, impact, motion, clarity, approachability, modernity, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with broad, rounded forms and a clean, low-modulation stroke. Curves read as smoothly drawn circles and ellipses (notably in O/C/G), while joins and terminals stay crisp and undecorated. The italic slant is pronounced and consistent, giving letters a forward-leaning stance; counters remain open and legible despite the weight. Proportions feel slightly compact in the lowercase with sturdy stems, and numerals are similarly robust with simple, streamlined shapes.
This font is well suited to bold headlines, poster typography, and brand marks that benefit from a fast, energetic slant. It can also work for short-to-medium blocks of display text where strong contrast against the background is desired, as well as signage and promotional graphics that need immediate readability at a distance.
The overall tone is energetic and assertive, with a forward motion that suggests speed and momentum. Its rounded geometry keeps the voice approachable rather than harsh, balancing punch with friendliness. The look feels contemporary and purposeful, suited to statements that need to land quickly and clearly.
The design appears intended to deliver high-impact communication with built-in motion and emphasis, using rounded, geometric construction to stay clear and approachable. It prioritizes strong presence and quick recognition over delicate detail, making it a natural choice for display-driven applications.
In text, the weight produces strong color and presence, while the oblique angle adds rhythm and emphasis even without additional styling. The design maintains a consistent geometric logic across capitals, lowercase, and figures, helping it feel unified in mixed-case settings.