Sans Normal Afraf 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura BT' by Bitstream, 'BR Hendrix' and 'BR Omega' by Brink, 'Futura Now' by Monotype, 'Futura PT' by ParaType, and 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, modern, friendly, sporty, confident, clean, modern impact, friendly tone, dynamic motion, brand clarity, rounded, geometric, oblique, open counters, uniform weight.
This typeface is a heavy, rounded sans with an oblique (italic) skeleton and smooth, low-contrast strokes. Curves are built from clean circular and elliptical forms, producing open counters in letters like C, O, e, and g, and a generally soft, contemporary texture. Terminals are plain and slightly angled by the slant, while joins stay compact and sturdy, keeping the overall rhythm dense but readable. Uppercase forms are simple and geometric; lowercase shows a single-storey a and g, reinforcing the streamlined, contemporary construction.
This font is well suited to headlines, short calls to action, and brand statements where a bold, dynamic voice is needed. Its rounded shapes and oblique stance also work well for packaging, event graphics, and sports or lifestyle identities, especially in display sizes where the smooth geometry and strong presence can carry the layout.
The overall tone is modern and approachable, with a confident, energetic slant that feels sporty and forward-moving. The rounded geometry avoids harshness, giving the face a friendly, informal warmth while still reading as crisp and professional.
The design appears intended to deliver a contemporary, high-impact sans with friendly rounded construction and a built-in sense of motion from the oblique angle. It prioritizes clarity and punch over delicate detail, aiming for consistent, graphic performance in display and branding contexts.
In text, the strong weight and slant create pronounced word shapes and momentum, making it visually assertive at larger sizes. The numerals follow the same rounded, sturdy construction, with clear, open shapes that match the letterforms.