Sans Normal Arley 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: ui text, web typography, corporate branding, product design, signage, clean, modern, neutral, friendly, rational, versatility, clarity, neutral branding, modern utility, legibility, open apertures, rounded terminals, geometric, even rhythm, high legibility.
This typeface is a clean, geometric sans with smooth, near-circular rounds and very even stroke modulation. Curves are broad and consistent, with rounded joins and softly finished terminals, giving letters a polished, contemporary outline. The lowercase shows a straightforward, utilitarian construction with open counters and clear differentiation, while the uppercase maintains simple, balanced proportions and steady spacing. Numerals follow the same restrained geometry, with simple forms and consistent weight, supporting an overall calm, uniform texture in text.
It works well for interface copy, web body text, and general-purpose editorial settings where a clean, unobtrusive sans is needed. The steady proportions and open shapes also suit corporate identity systems, product packaging, and wayfinding where legibility and a modern tone are priorities.
The overall tone is contemporary and neutral, leaning approachable rather than technical. Its smooth curves and consistent rhythm read as friendly and dependable, without calling attention to stylistic quirks. The voice feels well-suited to clear communication and understated branding.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its geometry and restrained detailing suggest a focus on broad usability in digital and print contexts while maintaining a contemporary, approachable character.
In running text, the even color and open interior shapes help maintain clarity, especially in rounded letters like o, e, and c. The design avoids sharp calligraphic stress, relying instead on stable geometry and generous curves to keep the page texture smooth and consistent.