Sans Normal Asmes 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nusara' by Locomotype, 'Belle Sans' by Park Street Studio, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'NuOrder' by The Northern Block, and 'Pln Hyeonbatang' by Ziwoosoft (names referenced only for comparison).
Keywords: ui text, brand systems, signage, headlines, editorial, neutral, modern, clean, friendly, utilitarian, clarity, readability, neutrality, versatility, modernity, geometric, monoline, open apertures, rounded terminals, crisp.
A clean, monoline sans with broadly geometric construction and smooth, circular curves. Uppercase forms are straightforward and evenly proportioned, with a round O and C and a balanced, compact S. Lowercase shows a single-storey a and g, simple vertical stems, and generally open apertures that keep counters clear. Terminals are mostly plain and squared-off, while curves remain generously rounded, producing a steady, even rhythm across text and display sizes. Numerals are clear and contemporary, with round 0 and 8 and simple, legible forms throughout.
Well-suited to interface typography, product UI, and wayfinding where quick recognition and even spacing matter. It also works effectively for modern brand systems and clean editorial layouts, scaling comfortably from short headlines to longer passages.
The overall tone is neutral and modern, projecting clarity and approachability rather than strong personality. Its restrained geometry and even color give it a practical, system-like feel suited to straightforward communication.
Designed to provide a dependable, modern sans for general-purpose use, emphasizing clarity, consistent rhythm, and uncomplicated letterforms. The geometry and open counters suggest an intention to stay readable and unobtrusive while maintaining a contemporary voice.
Stroke joins are clean and consistent, and the font maintains a stable texture in paragraph setting without noticeable quirks. The mix of geometric rounds and simple, functional details supports readability while keeping the look crisp and contemporary.