Sans Normal Hiloh 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice; 'Core Gothic N', 'Core Sans A', 'Core Sans AR', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, clean, friendly, modern, approachable, neat, readability, neutrality, modernity, approachability, versatility, rounded terminals, soft corners, open counters, humanist, airy.
A clean sans with softly rounded stroke endings and gently curved joins that keep the overall texture smooth and even. Letterforms favor open apertures and rounded bowls; curves are drawn with a consistent, circular logic while straight strokes stay crisp without feeling sharp. Proportions read balanced and readable, with moderate spacing and a calm rhythm in text. Distinctive details include a simple, single-storey lowercase “a,” a compact “t” with a short crossbar, and numerals that echo the same rounded, minimalist construction.
Well-suited to interface typography and product surfaces where clarity and a gentle, modern voice are needed. It also works for editorial subheads and brand systems that want a clean sans with a slightly warmer finish, and it should remain legible in short signage and labels.
The font communicates a contemporary, friendly neutrality—more personable than a strictly geometric sans, but still restrained and professional. Its soft terminals and open shapes give it an approachable, everyday tone suited to clear communication rather than overt personality.
Designed to provide a versatile, general-purpose sans that prioritizes readability and a smooth, contemporary feel. The rounded terminals and open forms suggest an intent to appear welcoming and unobtrusive across a wide range of everyday applications.
In running text the forms maintain a steady grayscale without prominent hotspots, and the rounded terminals help reduce harshness at larger sizes. Diagonals in letters like V/W/X feel clean and controlled, supporting a tidy, modern surface.