Sans Normal Sedom 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helen Bg' by HS Fonts, 'CG Triumvirate' by Monotype, and 'SK Selanik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, headlines, friendly, modern, clean, approachable, casual, approachability, clarity, modernity, versatility, simplicity, rounded, soft terminals, geometric, monoline, open counters.
A rounded, monoline sans with smooth curves and softened stroke endings throughout. The letterforms lean geometric with generous circular bowls and open apertures, while corners are subtly eased rather than sharp. Proportions are even and steady, with uncomplicated construction and clear separation between similar shapes; the figures and capitals align with the same rounded, contemporary logic. Overall spacing feels comfortable and legible, with a calm, consistent rhythm in both display and text settings.
This font performs well in interface copy, product labels, and wayfinding where smooth shapes and clear counters aid readability. It also suits contemporary branding systems and marketing headlines that benefit from a friendly, rounded voice without becoming decorative.
The tone is friendly and contemporary, with a gentle, approachable warmth created by the rounded terminals and simple geometry. It reads as informal but controlled—more human and welcoming than strict, and well-suited to upbeat, everyday communication.
The design appears intended to deliver a modern, easygoing sans that stays highly legible while projecting softness and approachability. Its restrained, rounded geometry suggests a goal of broad usability across digital and print applications with a consistent, welcoming texture.
Lowercase forms keep a simple, single-storey feel where applicable and maintain open counters for clarity, while uppercase shapes remain clean and restrained. Numerals follow the same soft, rounded construction, helping mixed alphanumeric strings feel cohesive.