Sans Normal Panam 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, punchy, approachable, bold impact, friendly tone, modern display, clear signage, rounded, soft-cornered, blocky, compact, geometric.
A heavy, rounded sans with soft corners and broad, even strokes throughout. Curves are generous and circular, while straight stems and bars stay thick and steady, creating a compact, high-impact texture. Counters are relatively small and simplified at this weight, and terminals are blunt rather than tapered. The lowercase shows a single-storey “a” and “g,” with sturdy, straightforward construction; figures are wide and bold with clear, simple shapes.
Best suited for headlines, posters, and bold brand moments where impact and friendliness are both desired. It can work well on packaging, labels, and signage, especially in short phrases and large sizes where its rounded shapes and compact counters remain clear.
The overall tone is friendly and upbeat, with a toy-like softness that keeps the weight from feeling harsh. Its rounded geometry reads as modern and approachable, while the dense color and simplified forms convey confidence and immediacy.
Designed to deliver maximum visual weight with a soft, welcoming character. The intention appears to be a contemporary, geometric display sans that stays legible at large sizes while projecting an approachable, energetic voice.
At text sizes the strong weight and tight counters create a dark, assertive paragraph color, making spacing and line height important for comfortable reading. The letterforms lean toward sign-like clarity rather than delicate detail, and the numerals carry the same rounded, blocky rhythm as the capitals.