Sans Normal Pagip 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT, 'Fact' by ParaType, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, friendly, modern, approachable, confident, playful, impact, clarity, approachability, modernity, simplicity, rounded, soft corners, geometric, compact, sturdy.
A heavy, rounded sans with compact proportions and softly squared terminals. Strokes are consistently thick with minimal modulation, and curves are built from smooth, near-circular bowls paired with straight, sturdy stems. Counters are relatively tight, giving the letters a dense, punchy texture, while apertures stay mostly open enough to keep forms readable. The lowercase shows single-storey a and g, a short-armed r, and a straightforward t with a compact crossbar, reinforcing a clean, simplified construction.
Best suited to headlines and short display copy where its dense forms can deliver impact at a glance. It can work well for branding, packaging, and signage that benefit from a friendly but assertive voice, and it holds up in UI labels or callouts when set with comfortable spacing.
The overall tone is friendly and contemporary, with a soft-edged solidity that feels approachable rather than stern. Its dense weight and rounded geometry project confidence and clarity, lending a slightly playful, consumer-facing character without becoming novelty.
The design appears intended to provide a highly legible, contemporary sans with softened geometry for broad, everyday communication. It prioritizes strong silhouette, consistent stroke mass, and a welcoming feel, aiming for versatility across modern commercial and digital contexts.
The numerals follow the same rounded, substantial construction, with a notably circular 0 and full, bulbous bowls in 8 and 9. Diagonal letters like V, W, X, and Y retain strong angles but are visually softened by rounded joins and terminals, keeping the texture cohesive across the set.