Slab Square Sumaj 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'MVB Dovetail' by MVB (names referenced only for comparison).
Keywords: magazines, book covers, headlines, pull quotes, branding, editorial, retro, scholarly, confident, bookish, emphasis, heritage tone, text clarity, editorial voice, sturdy italic, bracketed, calligraphic, lively, sturdy, open counters.
This is an italic serif with sturdy, slab-like serifs and subtly bracketed joins that keep the shapes from feeling purely geometric. Strokes show moderate contrast with a clear pen-like modulation, and terminals often end in flat, squared-off slabs that emphasize a firm baseline and cap line. The overall rhythm is lively and forward-leaning, with relatively wide, open bowls and counters that help the letters stay readable. Numerals follow the same italic construction, with strong horizontals and pronounced slab endings for a cohesive text-and-display palette.
It performs well in editorial settings where an italic needs to carry real presence—magazine headlines, standfirsts, and pull quotes. The sturdy serifs and open forms also suit book-cover titling and branding that aims for a traditional-yet-energetic impression, while remaining readable in short to medium text blocks.
The tone reads as classic and editorial, with a hint of vintage robustness from the heavy serifs and squared terminals. Its italic energy feels expressive rather than delicate, giving text a confident, slightly old-world voice suited to cultured or literary contexts.
The design appears intended to blend classic italic calligraphic motion with a more anchored, slab-serif structure, creating an italic that can function both as an emphatic companion and as a primary voice. The squared terminals and robust serifs suggest an aim for strong texture, clarity, and a distinctive editorial personality.
Across the alphabet, the serif treatment is consistent and weight distribution remains even, producing a stable color in paragraphs despite the italic slant. The squared terminals and strong serifs add a distinctive snap to word shapes, especially in capitals and figures.