Slab Square Jemu 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, industrial, confident, retro, posterlike, rugged, impact, legibility, nostalgia, blocky, bracketless, square, sturdy, compact counters.
A heavy, slab-serif display face with broad proportions and pronounced, flat-ended serifs that read as strong horizontal bars. Strokes are thick with noticeable contrast between dominant stems and thinner interior joins, giving the forms a carved, cut-out feel. Curves (C, O, S) are generously rounded but remain tightly controlled, while diagonals (V, W, Y) are wide and emphatic. Terminals are squared off and consistent, and the lowercase shows sturdy, simple construction with short ascenders/descenders and compact counters that hold up at large sizes.
Best suited for bold headlines, posters, and attention-grabbing branding where strong typographic color is desired. It will also work well on packaging and signage that benefits from a sturdy, industrial voice, especially at larger sizes where the compact counters and slab details remain clear.
The overall tone is forceful and no-nonsense, with a retro-industrial flavor reminiscent of stamped signage and headline typography. Its weight and wide stance convey confidence and impact, while the slab structure adds a workmanlike, utilitarian character.
This design appears intended to deliver maximum impact with a tough slab-serif silhouette, combining wide display proportions with squared terminals for a strong, sign-ready presence.
Spacing in the samples appears generous for a display cut, helping the dense letterforms breathe in all-caps and mixed-case settings. Numerals are similarly weighty and wide, matching the strong baseline presence and squared serif motif.