Slab Contrasted Arri 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Big Boy' by Type Innovations (names referenced only for comparison).
Keywords: posters, headlines, signage, logos, packaging, western, vintage, punchy, rugged, playful, impact, retro feel, branding, display clarity, slab serif, bracketed, rounded, bulb terminals, ink traps.
A heavy slab-serif display face with broad proportions and compact counters. Stems and slabs are thick and assertive, with noticeable shaping at joins and corners that reads like mild ink-trap notches or carved cut-ins. Serifs are prominent and often bracketed, while many curves and terminals are rounded or bulb-like, giving the letterforms a soft-but-stout silhouette. The rhythm is dense and dark, with tightly enclosed bowls in letters like B, P, and R, and a generally chunky, sculpted construction across uppercase, lowercase, and numerals.
Best suited to display sizes where its chunky slabs and notched detailing can be clearly seen: posters, headlines, storefront-style signage, labels, and bold logotypes. It can also work for short bursts of editorial display text, but its dense color and tight counters are likely to feel heavy in long passages.
The overall tone is classic and showy, mixing frontier poster energy with a friendly, slightly humorous heft. Its dramatic weight and carved details evoke vintage signage and old print ephemera, while the rounded terminals keep it approachable rather than severe.
The design appears intended to deliver maximum impact with a distinctly retro, sign-painter flavor—combining strong slab serifs, sculpted corners, and rounded terminals for a bold, characterful presence that stands out quickly in advertising and branding contexts.
Lowercase forms keep a sturdy, single-storey feel (notably the a) and maintain the same slab-driven texture as the caps, helping mixed-case settings stay consistently bold. Numerals are similarly heavy and rounded, matching the face’s poster-like color and giving figures a strong, attention-grabbing presence.