Sans Superellipse Gumes 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink, 'ITC Tabula' by ITC, 'Nusara' by Locomotype, and 'Akagi' by Positype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, modern, friendly, confident, techy, clean, impact, approachability, geometric clarity, modern branding, ui display, rounded, geometric, compact, sturdy, blocky.
A heavy, geometric sans with rounded-rectangle construction and smoothly curved joins that keep corners soft rather than sharp. Strokes stay largely uniform, producing a solid, poster-like color and a steady rhythm across words. Counters are compact but open enough to remain clear at display sizes, and curves (C, G, O, S) follow superellipse-like arcs that feel controlled and consistent. Terminals are mostly flat and horizontal/vertical, with occasional angled cuts on diagonals, reinforcing a clean, engineered silhouette.
Best suited to headlines and short blocks of copy where its dense, rounded geometry can deliver impact and clarity. It works well for branding systems, packaging, and signage that want a contemporary, friendly solidity. In UI or product contexts, it can serve as a strong display companion for buttons, titles, and key metrics, especially at medium to large sizes.
The overall tone is modern and approachable, pairing a sturdy, no-nonsense weight with softened geometry. It reads as confident and contemporary, with a friendly edge that avoids the severity of hard-cornered grotesks. The superelliptical rounding adds a subtle tech-product and UI sensibility without becoming playful or decorative.
The design appears intended to combine assertive display weight with a softened, superellipse-driven geometry for a contemporary, product-forward voice. It prioritizes consistent shape logic, strong silhouettes, and high visual presence while maintaining an approachable, rounded finish.
Lowercase forms lean toward single‑storey constructions (notably the a and g), which strengthens the geometric character. The numerals are wide and emphatic, matching the letterforms’ rounded-rect backbone; the 0 is ovalized and robust, and the 8 is tightly stacked with small counters. Overall spacing appears even and the shapes maintain consistent optical balance in continuous text.