Sans Other Abbim 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Astoria' and 'Astoria Sans' by Alan Meeks, 'LCT Picon' by LCT, 'TheSans' by LucasFonts, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, assertive, punchy, retro, sporty, industrial, space saving, high impact, display clarity, brand presence, condensed, blocky, compact, sturdy, soft corners.
A compact, heavy-weight sans with broad, blocklike forms and subtly softened corners. The strokes maintain a consistent thickness and produce dark, even texture, while counters are relatively tight, especially in letters like B, P, and R. Curves are strongly controlled and slightly squared-off, and many terminals finish with flat, cut ends that reinforce a solid, poster-like silhouette. The lowercase follows a simplified, robust construction with a single-storey a and g, and the figures match the same dense, high-impact rhythm.
Best suited to large-scale display settings where strong silhouettes and compact width are advantages—headlines, posters, storefront or wayfinding-style signage, and packaging that needs to feel sturdy and direct. It can also work for badges, labels, and short emphatic UI headings when ample spacing is available.
The overall tone is bold and utilitarian with a retro advertising feel. Its compressed, heavy presence reads as confident and attention-seeking, leaning toward sports, signage, and industrial branding rather than delicate editorial use.
The design appears intended to deliver maximum impact in minimal horizontal space, prioritizing bold legibility and a sturdy, workmanlike voice. Its controlled curves and squared terminals suggest a goal of creating a contemporary display sans with clear retro and industrial cues.
In longer lines the texture becomes very dark, with tight apertures and small counters increasing the sense of mass. The design’s simplified shapes and consistent stroke behavior help it hold together in impactful headlines, while finer sizes may require generous tracking and leading for clarity.