Sans Superellipse Humag 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Cimo', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype; 'Beni' by Nois; 'Palo' by TypeUnion; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, sports branding, signage, loud, industrial, retro, sporty, comic, impact, space saving, headline display, graphic branding, retro flavor, blocky, condensed, chunky, rounded corners, soft geometry.
A heavy, condensed display sans with rounded-rectangle construction and a compact, vertical stance. Strokes are consistently thick with minimal modulation, producing dense black shapes and tight internal counters. Terminals are blunt and slightly softened, and many joins feel carved from a single block, giving letters a sturdy, compressed rhythm. The lowercase shows a large x-height with short extenders, keeping words visually uniform and punchy, while numerals match the same squared, weighty silhouette for a cohesive texture.
Best suited for headlines and short, impactful copy in posters, advertising, packaging, and label systems where bold presence matters. It also fits energetic branding—especially sports or entertainment—plus large-format signage and punchy social graphics. For longer passages, it benefits from larger point sizes and extra spacing to maintain clarity.
The overall tone is bold and attention-grabbing, with an assertive, poster-forward presence. Its softened corners keep it from feeling harsh, lending a playful, retro-industrial character that reads as energetic and confident.
This design appears intended to deliver maximum impact in a compact width, using rounded-rectangle forms and dense strokes to create a strong, graphic voice. It prioritizes bold silhouette and immediate legibility at display sizes over delicate detail or text-reading comfort.
In text, the strong weight and narrow proportions create a compact word shape and a distinctly vertical cadence. Counters can close up at smaller sizes, so the face reads best when given room—either larger sizes or with generous tracking and leading.