Sans Normal Lubuw 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, confident, modern, punchy, impact, speed, modern branding, headline emphasis, athletic tone, oblique, rounded, blocky, compact, heavy.
A heavy oblique sans with broad, rounded forms and a strong forward slant. Strokes stay largely even, producing solid black shapes with smooth curves and minimal modulation. Counters are relatively open for the weight, while terminals are clean and blunt, giving letters a sturdy, engineered feel. The overall rhythm is wide and assertive, with consistent curvature across rounds (C/O/Q) and firm, straight-sided construction in verticals and diagonals (N/W/X).
Best suited to large-scale typography where impact matters: headlines, posters, sports and fitness branding, energetic campaigns, packaging callouts, and short signage messages. The heavy color and slant can be overwhelming in long passages, but it performs strongly for emphatic, high-contrast layouts and bold typographic statements.
The font projects momentum and strength, reading as fast, athletic, and attention-grabbing. Its bold presence and slanted posture add urgency and drive, while the rounded geometry keeps the tone friendly rather than aggressive.
The design appears intended to deliver maximum emphasis with a sense of speed and modernity—combining sturdy, rounded construction with an oblique stance to create an assertive, display-oriented voice.
In the sample text, the dense color and oblique angle create a strong typographic “lean,” making lines feel dynamic and headline-forward. Numerals are similarly weighty and rounded, matching the letterforms for cohesive display settings.