Sans Normal Jelid 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Creata' by Ivan Petrov, 'Belle Sans' by Park Street Studio, 'Sans Beam' by Stawix, 'Radiate Sans' by Studio Sun, 'Nauman' and 'Nauman Neue' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, energetic, confident, modern, punchy, impact, momentum, branding, display strength, attention, oblique, blocky, soft corners, rounded bowls, tight apertures.
A heavy, forward-slanted sans with broad proportions and compact internal counters. Strokes are consistently thick with minimal contrast, producing a dense, poster-ready texture. Curves are smooth and somewhat squared-off at joins, while terminals feel blunt and decisively cut, reinforcing a strong, engineered silhouette. The lowercase shows a single-storey “a” and “g” with robust bowls, and overall spacing reads as sturdy and slightly tightened for impact.
Best suited for display work where impact matters: headlines, event graphics, sports and streetwear branding, packaging callouts, and bold UI labels. It performs especially well at medium-to-large sizes where the dense strokes and oblique angle can do the heavy lifting for emphasis.
The tone is assertive and high-energy, with an athletic, headline-driven presence. Its slant and mass give it a sense of motion and urgency, while the rounded geometry keeps it approachable rather than harsh. Overall it communicates confidence, momentum, and contemporary utility.
The design appears intended to deliver a forceful, contemporary sans voice with built-in motion through its slant and broad stance. It prioritizes visual punch and brand presence, aiming for clear recognition and strong shape at display sizes.
In the sample text, the weight and slant create a dark, continuous rhythm that favors short bursts of copy over long reading. Rounded shapes like O/C/S stay smooth at large sizes, while small apertures in letters such as e/a can close up when set tightly or at smaller sizes.