Sans Normal Lirat 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Tenorite' by Microsoft Corporation, 'Motiva Sans' by Plau, and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, upbeat, contemporary, friendly, impact, emphasis, motion, modernity, clarity, rounded, slanted, compact, punchy, clean.
This typeface is a heavy, slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are full and closed, counters are fairly open for the weight, and terminals are cleanly cut with a forward-leaning, energetic rhythm. Uppercase forms feel compact and sturdy, while the lowercase keeps simple, single-storey shapes (notably a and g) that reinforce a modern, streamlined texture. Numerals are similarly robust and clear, with consistent stroke endings and a steady, even color across lines of text.
Best suited to headlines and short statements where impact and motion matter—posters, advertising, brand wordmarks, packaging, and sports or lifestyle graphics. It can also work for subheads or callouts in editorial or digital layouts when a strong, energetic emphasis is needed.
The overall tone is assertive and energetic, with a sporty, contemporary feel. Its forward slant and thick strokes create momentum and confidence, while the rounded geometry keeps the voice approachable rather than aggressive. It reads as modern, promotional, and action-oriented.
The design intention appears to be a modern, high-impact italic sans that combines geometric roundness with a dense, confident weight. It prioritizes bold presence and fast visual rhythm, aiming for clear readability in display sizes while projecting an active, contemporary personality.
Spacing appears moderately generous for the weight, helping maintain legibility in the sample text. The italic angle is consistent across uppercase, lowercase, and figures, producing a cohesive, right-leaning flow that suits emphatic settings.