Sans Normal Lidez 1 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Fuse' and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, confident, playful, punchy, display impact, friendly strength, forward motion, modern branding, rounded, soft corners, forward slant, compact, heavy strokes.
A heavy, forward-slanted sans with rounded construction and smoothly inflated curves. Strokes are thick and even, with soft terminals and minimal contrast, producing dense, sturdy letterforms. Counters are relatively small and the overall rhythm feels compact and slightly bouncy, reinforced by the consistent slant and rounded geometry. Uppercase forms are robust and simplified, while lowercase shapes stay broad and highly legible with a notably prominent x-height.
Best suited to short, high-impact copy such as headlines, posters, and prominent UI or signage moments where clarity and bold presence matter. It also fits branding and packaging that benefit from a sporty, friendly voice, and works well for logos or wordmarks that need a compact, forceful silhouette.
The overall tone is assertive and energetic, with a friendly, sporty warmth rather than a strict technical feel. Its strong mass and forward motion read as confident and attention-grabbing, while the rounded shapes keep it approachable and upbeat.
The design appears intended as a modern, high-impact italic sans that combines strong visual weight with rounded, approachable forms. It prioritizes immediate readability and momentum, aiming for a contemporary display voice that feels lively and confident.
The numerals follow the same rounded, heavy logic and hold their weight well at display sizes. The slant is uniform across letters and figures, giving lines of text a continuous sense of motion and cohesion.