Sans Faceted Aszu 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Midfield' by Kreuk Type Foundry and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, game ui, packaging, industrial, tactical, arcade, stenciled, posterish, high impact, machined feel, display clarity, branding voice, angular, chamfered, blocky, geometric, compact counters.
A heavy, block-built sans with aggressively chamfered corners and faceted joins that replace curves with straight planar cuts. Strokes stay uniform and dense, producing tight counters and a strong, dark typographic color. The lowercase maintains a near-caps construction with short extenders and squared terminals, while numerals and round letters (O, C, G) read as octagonal forms. Overall spacing feels sturdy and utilitarian, with a rigid rhythm and minimal internal detail.
Best suited to headlines, posters, and branding where a bold, engineered look is desired. It also fits game UI titles, team/sports graphics, packaging, and punchy labels that benefit from high-impact, angular letterforms. For longer text, larger sizes and generous spacing help preserve readability.
The face communicates a rugged, mechanical tone with an assertive, no-nonsense presence. Its sharp facets and octagonal silhouettes evoke arcade UI, sports labeling, and tactical/industrial marking systems. The result is energetic and attention-grabbing, more about impact and attitude than softness or elegance.
This design appears intended to deliver maximum visual force through faceted geometry, creating an immediately recognizable, industrial display voice. The consistent chamfering suggests a goal of making the type feel machined and durable while staying simple and highly graphic.
Diagonal facets are used consistently across corners, giving the alphabet a cohesive “cut metal” feel. Several characters rely on small apertures and enclosed shapes, so clarity is strongest at medium-to-large sizes where the inner spaces don’t clog.