Sans Other Ehha 7 is a very bold, normal width, medium contrast, italic, tall x-height font.
Keywords: sports branding, posters, headlines, gaming, logos, aggressive, sporty, techno, high-impact, energetic, impact, speed, power, modernity, attention, angular, slanted, compact, blocky, faceted.
A heavy, slanted sans with sharply cut, angular contours and frequent chamfered corners. Strokes are mostly monolinear with crisp diagonal terminals, creating a faceted, machined look rather than round curves. Counters tend to be tight and often squared-off, and many forms feel compressed and wedge-like, emphasizing forward motion. Numerals and capitals follow the same hard-edged construction, maintaining consistent heft and a strong, graphic silhouette.
This style works best for display typography such as sports identities, esports and gaming graphics, event posters, apparel markings, and punchy headlines. It can also suit product branding or packaging that aims for a tough, high-energy, technical impression. For longer passages, it’s most effective in short bursts, pull quotes, or large sizes where the angular details stay clear.
The overall tone is assertive and fast, with a competitive, action-oriented feel. Its sharp geometry and pronounced slant read as dynamic and slightly militaristic/industrial, lending a bold, attention-grabbing voice. The texture is dense and punchy, suited to loud, energetic messaging rather than quiet reading.
The design appears intended to deliver maximum impact with a forward-leaning stance and hard, geometric cuts that suggest speed and power. Its construction prioritizes bold silhouettes, tight counters, and angular rhythm to create a distinctive, modern display voice.
The letterforms rely on distinctive notches and angled cut-ins that help differentiate shapes at display sizes, but also create a busy texture in longer lines. The rhythm is driven by repeated diagonals and flat, clipped terminals, which makes the font feel engineered and intentionally aggressive.