Sans Normal Ahlij 2 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, children’s, playful, quirky, friendly, hand-cut, retro, display impact, handmade feel, playful tone, retro charm, chunky, bouncy, irregular, compact, rounded.
A chunky, compact sans with heavy strokes and soft, rounded curves, tempered by intentionally uneven edges and slight wedge-like cuts. Letterforms feel hand-shaped rather than mechanically perfect, with subtly inconsistent widths and a lively, shifting vertical rhythm. Counters are generally small and tight, giving the face a dense color, while curved letters (C, G, O, S) stay broadly rounded and open enough to remain legible at display sizes. Numerals share the same blunt, sculpted silhouette and maintain the overall dark, poster-like texture.
Best suited to posters, headlines, and short bursts of copy where a strong, characterful voice is needed. It works well for packaging, event promos, playful branding, and signage that benefits from a handmade, retro-quirky feel. Use larger sizes and generous leading to let its dense texture breathe in multi-line settings.
The overall tone is playful and slightly mischievous, like cut-paper signage or a cartoon title card. Its irregularities read as personable and handmade, adding energy and charm rather than refinement. The result is bold and attention-seeking, with a retro-leaning, novelty flavor.
The design appears intended to deliver a bold, friendly display voice with a deliberately imperfect, hand-shaped finish. Its goal is impact and personality—prioritizing expressive texture and charm over strict geometric regularity.
In text settings, the font’s compact spacing and heavy color create strong impact but can feel busy at smaller sizes or in long paragraphs. The distinctive, hand-cut terminals and uneven sidebearings add character in headlines, where the texture becomes a feature rather than a distraction.