Sans Other Amluf 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Skate' by DearType, 'Neusa' and 'Neusa Neu' by Inhouse Type, 'Fort Yukon' by Larin Type Co, 'Oxford Press' by Set Sail Studios, and 'Merlod' by Stawix (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, comics, playful, retro, cartoonish, punchy, casual, attention, personality, display, informality, chunky, compressed, soft corners, irregular, bouncy.
A compact, heavy sans with chunky strokes and a slightly condensed footprint. The letterforms show subtle irregularity in vertical stems and curves, giving a hand-drawn, cut-paper feel rather than strict geometric construction. Counters are relatively small and apertures tend to be tight, while terminals are mostly blunt with softened edges. The overall rhythm is lively, with slight wobble and unevenness that reads as intentional character rather than distortion.
Best suited to short, high-impact copy such as posters, headlines, packaging labels, and playful branding. It also fits children’s materials, event graphics, and social media titles where a bold, characterful sans is needed. Use generous tracking and line spacing when setting multi-line display text to keep the dense shapes readable.
The font projects a playful, retro tone—friendly and energetic, with a comic poster sensibility. Its bouncy stance and imperfect edges create an informal voice that feels approachable and attention-grabbing rather than technical or corporate.
The design appears intended as a characterful display sans that adds personality through controlled irregularity and compact, heavy forms. It prioritizes instant recognition and a lively silhouette over neutral, text-first clarity.
In text, the heavy color and tight openings can make long passages feel dense, but it performs strongly at display sizes where the quirky silhouette and compressed proportions become a visual feature. Figures match the same chunky, simplified construction, supporting bold headlines and callouts.