Serif Normal Ipdas 10 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, branding, classic, formal, literary, refined, readability, tradition, elegance, authority, bracketed serifs, transitional, crisp, calligraphic, open counters.
This typeface is a serif design with clear vertical stress and pronounced thick–thin modulation. Serifs are bracketed and neatly finished, with crisp terminals that stay controlled rather than decorative. Proportions feel bookish and steady: capitals are well balanced, rounds are generous, and the lowercase maintains a comfortable, readable rhythm with open apertures and a compact, tidy footprint. Numerals align with the same measured contrast and show traditional, text-friendly forms.
It suits long-form reading such as book interiors and essays, as well as editorial layouts where a familiar serif voice is desired. The contrast and clean finishing also make it effective for headlines, pull quotes, and upscale branding that benefits from a conventional, authoritative serif.
The overall tone is classic and composed, with a refined, slightly literary flavor. Its high-contrast strokes and disciplined serifs give it a formal, editorial presence that reads as trustworthy and established rather than trendy.
The design appears intended as a conventional text serif that prioritizes readability and typographic tradition, while using strong contrast and careful serif shaping to add a refined, print-oriented character.
At display sizes the sharp joins and contrast add elegance, while at text sizes the consistent spacing and restrained detailing keep it from feeling fussy. The italic is not shown; the samples present a straightforward roman voice with a traditional typographic cadence.