Serif Normal Irdi 10 is a light, wide, high contrast, upright, normal x-height font.
Keywords: books, editorial, longform, magazines, academic, classic, bookish, refined, literary, formal, text reading, editorial tone, classic authority, print tradition, bracketed, transitional, crisp, open, calligraphic.
A crisp serif with pronounced thick–thin modulation and bracketed serifs that end in sharp, tapered terminals. The proportions feel generously spaced with open counters and a steady, upright stance, giving lines of text a calm, even rhythm. Curves are smoothly drawn and slightly calligraphic in their stress, while joins and hairlines stay clean and delicate. Lowercase forms are conventional and readable, with clear differentiation in similar shapes and tidy punctuation.
Well-suited to book typography and long-form editorial layouts where a traditional serif voice and clear word shapes are important. It also fits academic or institutional documents, magazine features, and other text-heavy settings that benefit from a polished, conventional appearance.
The overall tone is traditional and literary, conveying a composed, editorial seriousness rather than display theatrics. Its refined contrast and sharp terminals add a touch of formality and polish, suited to established, institutional communication.
The design appears intended as a dependable text serif that prioritizes readability and a classic printed-page aesthetic. Its contrast and careful serif detailing aim to provide refinement and authority without sacrificing a familiar, neutral texture in paragraphs.
The numerals read as old-style in character, with varying widths and a classic, text-oriented feel that blends smoothly into running copy. The ampersand and capitals carry a reserved elegance, and the spacing appears balanced enough to maintain clarity in paragraph settings while still feeling slightly airy.