Sans Normal Komas 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'FF Real Head' by FontFont, 'News Gothic No. 2' by Linotype, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, modern, assertive, sporty, dynamic, clean, emphasis, impact, momentum, modern branding, display readability, slanted, geometric, rounded, compact, high-impact.
A slanted, heavy sans with smooth, rounded curves and crisp terminals. Forms feel largely geometric, with circular bowls and steady, low-variation stroke thickness that keeps counters open at display sizes. The italic construction reads as a true oblique/italic hybrid: many letters lean decisively while maintaining sturdy, compact proportions and tight interior spaces typical of a headline face. Numerals and capitals share the same dense, forward-leaning rhythm, producing a cohesive, punchy texture in lines of text.
Best suited for headlines, short statements, and brand moments that need immediate impact—such as posters, advertising, packaging callouts, and sports or automotive-themed identities. It also works well for UI or editorial accents where an emphatic italic is needed, but is less ideal for extended body text due to its dense weight and persistent slant.
The overall tone is energetic and confident, with a forward motion that suggests speed and momentum. Its weight and slant communicate urgency and emphasis, while the rounded geometry keeps it contemporary rather than aggressive.
The design appears intended as a contemporary, high-impact italic sans that combines geometric roundness with strong emphasis and forward motion. It prioritizes bold presence and quick readability in display contexts, delivering a confident, modern voice.
Across the alphabet, the shapes maintain consistent curvature and a uniform visual weight, creating a stable, blocky silhouette even in italic. The sample text shows strong word-shape definition and a pronounced diagonal rhythm, which helps with emphasis but can feel visually loud in long passages.