Sans Normal Konay 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans', 'Bio Sans Soft', and 'Siro' by Dharma Type; 'FS Koopman' by Fontsmith; 'NeoGram' by The Northern Block; and 'Samplex' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, modern, confident, sporty, clean, impact, momentum, clarity, modern branding, display emphasis, oblique, geometric, smooth, rounded, compact.
A heavy, oblique sans with smooth, largely geometric construction and rounded joins. Curves are full and even, terminals are clean and unadorned, and counters stay open despite the strong stroke weight. The slant is consistent across uppercase, lowercase, and figures, giving lines a forward-leaning rhythm. Proportions feel compact and sturdy, with simplified shapes that prioritize clarity at display sizes.
Best suited to headlines, short statements, and brand marks where a strong, slanted voice is desirable. It works well for sports and tech-adjacent identities, packaging callouts, and promotional graphics, and can also serve as an emphatic UI or signage accent when used sparingly.
The overall tone is energetic and assertive, with a contemporary, performance-minded feel. Its forward lean and dense color create a sense of motion and confidence, while the clean geometry keeps it neutral enough for modern branding.
The design appears intended to deliver a bold, forward-leaning sans that reads quickly and projects momentum. Its simplified geometry and robust weight suggest a focus on impact and consistency across letters and numbers in display-led applications.
Capitals read as solid blocks with broad curves and minimal detailing, while the lowercase maintains a straightforward, utilitarian character. Numerals match the same sturdy, rounded logic, producing a cohesive texture in mixed alphanumeric settings.