Slab Rounded Tela 6 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, branding, packaging, posters, book covers, friendly, retro, warm, approachable, folksy, approachability, readability, retro flavor, sturdy tone, brand voice, rounded slab, soft serifs, bracketed, ink-trap feel, bookish.
A rounded slab serif with sturdy, low-contrast strokes and softened, heavily bracketed serifs. The forms are open and generously spaced, with broad proportions and a steady, even rhythm across words and lines. Terminals and corners are consistently rounded, giving counters a smooth, slightly squarish softness while preserving clear letter differentiation. Numerals are similarly robust and readable, matching the text weight and overall color without sharp joins or delicate details.
Well suited to editorial headlines and subheads, brand wordmarks, and packaging where a friendly, trustworthy voice is needed. It also works for posters and book covers that benefit from a retro-inflected slab presence, and for pull quotes or short paragraphs where warmth and clarity are both important.
The font reads as warm and inviting, with a subtle retro, print-era character. Its softened slabs and rounded joins create an easygoing tone that feels personable rather than formal, while still remaining composed enough for sustained reading.
The design appears intended to blend the authority of a slab serif with rounded, approachable detailing for a more human, contemporary feel. Its emphasis on even color, sturdy shapes, and softened terminals suggests a goal of broad usability across both display and text contexts while maintaining a distinctive, personable identity.
The sample text shows a uniform texture and stable baseline, with distinctive, friendly shapes in key letters like a, g, j, and y that add personality without becoming decorative. The rounded serifs keep the texture dense but not harsh, helping it hold up at display sizes as well as in longer lines.