Sans Normal Ifrit 1 is a regular weight, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: sports branding, tech branding, product ui, posters, headlines, futuristic, sporty, technical, sleek, confident, contemporary branding, convey motion, clean display, modern ui, oblique, geometric, rounded, streamlined, aerodynamic.
A streamlined oblique sans with soft, rounded terminals and smooth, continuous curves. The letterforms favor broad, open bowls and elliptical counters, with a consistent monoline feel and minimal stroke modulation. Caps are wide and slightly squared-off in their curves, while the lowercase keeps a clean, compact structure with open apertures and simple joins. Numerals follow the same rounded geometry, with a notably curved, flowing construction in figures like 2, 3, and 5 that reinforces the forward-leaning rhythm.
Well suited to branding and display applications where speed, modernity, and clarity are desirable—such as sports identities, automotive or tech presentations, and product marketing. It can also work for short UI labels or dashboards when a distinctive oblique voice is needed, though its character is strongest in headlines, posters, and large typographic statements.
The overall tone feels fast and modern, with an aerodynamic slant that suggests motion and efficiency. Its rounded geometry keeps the voice friendly and approachable, while the sharpness of the italic angle and wide stance adds a confident, performance-oriented edge.
The design appears aimed at a contemporary, motion-forward sans that reads cleanly while projecting a sleek, engineered personality. Its wide, rounded construction and consistent stroke behavior suggest an intention to balance friendliness with a dynamic, high-performance feel.
The oblique angle is pronounced enough to create clear directional energy, especially in longer lines of text. Curves are prioritized over hard corners, producing a smooth texture at display sizes and a consistent, contemporary silhouette across caps, lowercase, and numerals.