Sans Superellipse Laki 9 is a regular weight, very wide, low contrast, italic, tall x-height font.
Keywords: branding, ui design, product design, sports branding, headlines, futuristic, techy, sleek, sporty, aerodynamic, modernize, convey speed, soften geometry, increase friendliness, ui cohesion, rounded, oblique, geometric, smooth, monoline.
A smooth, monoline sans with a pronounced oblique slant and rounded-rectangle (superellipse) construction throughout. Curves and corners are heavily softened, producing squarish bowls in letters like O/Q and compact, rounded terminals on many strokes. Counters stay open and clean, joins are controlled and minimally modulated, and the overall rhythm feels streamlined and engineered rather than calligraphic. Proportions lean long and horizontal with sturdy, simple forms that keep edges crisp while maintaining a soft, radiused silhouette.
This font works well for technology and product branding, interface labels, and contemporary packaging where a sleek, rounded geometry is desirable. It also suits short-to-medium headlines and promotional copy that benefits from an italicized sense of motion, especially in automotive, sports, and consumer electronics contexts.
The tone is contemporary and forward-looking, suggesting speed, UI polish, and modern product design. Its rounded geometry reads friendly and approachable, while the consistent slant and extended shapes add an energetic, motion-oriented feel.
The design appears intended to deliver a fast, modern voice by combining an engineered oblique stance with superelliptical forms and softened corners. The goal seems to be a clean, friendly techno aesthetic that stays highly consistent across letters and numerals for coherent display and interface use.
The numerals mirror the same rounded-rectangular logic (notably 0, 2, 3, 6, 8, 9), helping the set feel cohesive in interfaces and dashboards. The uppercase and lowercase share a unified geometric language, with lowercase forms staying compact and highly rounded, reinforcing a smooth, tech-centric texture in text.