Sans Normal Ribub 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Branding SF' by Latinotype, 'Interval Sans Pro' by Mostardesign, and 'Aristotelica Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, casual, warm, approachable, approachability, impact, readability, simplicity, informality, rounded terminals, soft corners, blunt endings, sturdy, compact.
This is a rounded, heavy sans with smooth curves, softened corners, and consistently thick strokes. Forms lean toward circular and oval construction, with open, uncomplicated counters and a compact, sturdy stance. Terminals are blunt and rounded, and the overall rhythm feels gently hand-drawn even though the design remains clean and highly legible.
It works especially well for children’s or family-oriented branding, packaging, posters, and signage where a friendly tone is important. The strong weight and rounded shapes also suit UI labels, app onboarding, social graphics, and event materials that need clear, upbeat display typography. It is best used at medium to large sizes where the soft details and rounded forms can read cleanly.
The font conveys a friendly, informal energy with a soft, approachable voice. Its rounded terminals and slightly playful irregularity give it a warm, human feel that reads as casual and optimistic rather than formal or corporate.
The design appears intended to deliver high legibility with a personable, non-intimidating character. By combining thick, even strokes with rounded shaping and simple construction, it aims to feel modern and easygoing while still providing strong presence in headlines and short text.
The numerals and capitals share the same rounded, sturdy construction, giving text a cohesive, bubbly texture. Curved letters like C, G, O, and S appear especially smooth and full, reinforcing the font’s soft, approachable personality.